E-commerce Platform Redesign & Conversion Optimization
How we helped an online retailer increase conversions by 45% through strategic UX improvements and performance optimization.
Client Overview
Our client, a mid-sized online retailer specializing in sustainable home goods, was struggling with cart abandonment and low conversion rates despite having quality products and competitive pricing.
The Challenge
The client's e-commerce platform was suffering from poor user experience, slow page load times, and a complicated checkout process. Mobile users, in particular, were abandoning carts at an alarming rate of 78%.
Complex Navigation
Users struggled to find products due to confusing category structure and poor search functionality.
Slow Performance
Page load times exceeded 5 seconds on mobile devices, leading to high bounce rates.
Checkout Friction
Multi-step checkout process with limited payment options caused significant cart abandonment.
Our Solution
We implemented a comprehensive redesign focused on simplifying the user journey, optimizing performance, and streamlining the checkout process. Our approach combined data-driven UX improvements with technical optimizations.
Intuitive Navigation
Restructured product categories and implemented advanced search with filters and recommendations.
Performance Optimization
Reduced page load times by 70% through image optimization, code splitting, and implementing a CDN.
Streamlined Checkout
Created a 2-step checkout process with multiple payment options and guest checkout capability.
Responsive Design
Rebuilt the entire interface with a mobile-first approach to ensure seamless experiences across all devices.
The Results
Within three months of launching the redesigned platform, the client saw remarkable improvements across all key performance indicators.
The Vellic Labs team transformed our online store into a conversion machine. Their strategic approach to UX design and technical optimization exceeded our expectations and delivered real business results.
Sarah Johnson
E-commerce Director, EcoHome Goods
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— Alex Thompson, CEO of GrowthTech